In the previous parts of the blog, we have discussed in detail the method of Magento development including the design as well as the user interface functionalities. These things are of great significance when any business owner wishes to hire a Magento developer. Magento developers can go through these parts to get some good information regarding the development of this popular ecommerce platform. Apart from this, such businesspeople who wish to create a magento website or develop an online store with Magento can also go through those sections.
Before hiring any Magento developer, it is advisable to have a look at certain things which should be taken into consideration for magento development. An expert magento developer should be aware of these things. Preparing yourself with the required things can make the task easier.
Here, we are going to discuss about the backend requirements and how they can be organized. Be it Magento Go or any edition of Magento, organizing the backend requirements is of utmost importance. Certain necessary things for backend are Content Management System (CMS), Customer Relationship Management System (CRM), Web Analytics tools and Accounting Systems.
Content Management System is a web application which is useful for monitoring and altering the website content as and when required. Anyone who runs a website can use this system to edit the website content without the knowledge of HTML. This system is available with a username and password with which the authorized person can make the required changes in the website. With Magento, Easy CMS/ Block- free version; the merchants can get an open source CMS that leads to an increased growth. Refer http://www.magentocommerce.com/magento-connect/site-management/content-management/easy-cms-block-free-version.html.
Another important requirement is CRM, which makes easy for the businesspeople to keep a track of the data related to customer details, Sales and purchase, stock & Inventory are a few. Magento Vtiger Connector is an integration tool which allows the user to exchange the data from a magento store to Vitger which excels in administering the data. This data exchange includes everything from customer details to invoices. Refer http://www.magentocommerce.com/magento-connect/site-management/crm/vtiger-connector.html
Along with these, with a view to boost the sales as well as the store’s online presence; the online merchants can make better use of the web analytics tools that can be easily installed with magento. There are various tools available which can be easily integrated with Magento. One such tool is Runa Sales Lift Integration: http://www.magentocommerce.com/magento-connect/marketing/analytics/runa-saleslift-integration.html .This tool increases the sales up to 60% with the help of advanced analytics providing the results in real time converting the clicks to customers.
Once the sales boost up, the online shop is likely to get crowd of customers. To maintain the details, of incomes and expenses, a need for accounting system arises. Magento’s accounting system can serve the purpose and can ease the task for the businesspeople. Many magento extensions are available that can be easily integrated with the Magento shop as well as Magento website. Refer http://www.magentocommerce.com/magento-connect/integrations/accounts-back-office.html.
One such integration is “Login with PayPal Access”. This integration can be installed for free. It allows the customers to login in the seller’s website with their PayPal User Id and Password. This enables them to access the data which in turn avoids the hassles of registration and checkout simultaneously providing the entire data to the sellers such as customer’s email id, shipping address directly from their PayPal account. Refer http://www.magentocommerce.com/magento-connect/integrations/accounts-back-office/log-in-with-paypal-access.html. Taking care of all the backend requirements, business owners can sum up to a complete Magento development.
Considering all the necessary things such as The Magento Design, User- Interface Functionalities and the Backend requirements, Magento Development can be at ease. In addition, before starting with Magento be sure to get all the necessary things required as to which design to choose, template selection, choosing different magento extensions that suit the purpose. Always hire an expert magento developer that can ease the task for you with its vast knowledge in the field.
Good Luck and Happy Magento- Going!!!!