Inbound marketing is the term coined by the company called “Hub spot”. It is the method through which we can get qualitative leads connecting us to the highly targeted public. It is less expensive and saves time. Inbound marketing includes, blogging, Social Medias like as LinkedIn, Digg and more.
SEO refers to Search engine optimization, which is one of the main strategies of Inbound Marketing. There is an unending debate going on between Inbound Marketing and Seo, it’s a very difficult question what to choose between the two. SEO is used to improve the website ranking on search engines with the aim to generate more traffic to reach the targeted crowds.
The debate on inbound marketing vs. SEO highlights Content Marketing. Content is the only mode through which viewers are attracted to visit the websites and read the articles and blogs. Any article or blog published for the sake of SEO only; does not gain much traffic as those websites and do not get frequent or loyal visitors. Content should be fresh and updated to make the blogs live and informative. Along with marketing, the viewers should also get the information they want.
Content Marketing is not only including text, it should also include internal links that refer to the other relevant information which makes the website, blog or article more informative.
The integration of Inbound Marketing and SEO is a big discussion topic nowadays. Some people are not ready to accept this integration while some are ready to use this combination to increase the traffic and promote the business. Inbound marketing uses Seo, Social Media and blogs while SEO is just a part which deals only with the strategies to improve the website rankings though the Search engines and blogs. The website or blog should have SEO architecture, back links and Seo friendly content.
Those people who balance both inbound marketing and Seo strategies excel in business. By accepting the collaboration of inbound Marketing and SEO, you can march into the direction where the entire industry is advancing. If you are having any business or agency, you can discuss with your colleagues and then you can adopt specific strategies. The industry adopts the mixture that provides logical activities, natural thoughts and social innovations.
However, certain critics will be present who will not accept this convergence, their critique has little significance. They can continue with their own thoughts and can run their business as usual involving in the same old means and make such mundane debates. However, there are those having inquisitive and flexible minds who want to keep themselves updated will surely adapt with the changes happening in the industry.
Yet, industry still continues to advance with the different minds be it early adapters, late arrivals and those who first see others using the latest trends, verify the pros and cons and then take the decision to accustom with the trends and benefit the business.